Hello world and welcome to my blog. As some of you know, I left my brand consulting company, Starfish, at the end of last year to pursue my dream of writing a book combining the lessons I’ve learned from 25 years of marketing and strategic planning for some of the world’s greatest brands, with the latest findings in behavioral and neuroscience. My book is called “Get your Brand In-Sync: 7 Steps to Building Brands a Brain Can Love”.
This blog is meant to serve as a vehicle for chronicling my progress, and for giving me an outline to post insights and observations as I go.
Thank you for visiting me here. I hope you come back again soon.