An intuitively in-sync brand experience is the goal
Using a proprietary approach and set of principles, we offer the following branding services to help clients achieve better results from their marketing programs:
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In-Sync Brand Audit (Is your brand In-Sync?)Specializing in techniques that target consumers’ deepest thoughts and feelings about your brand, we’ll learn how to build upon positive associations, and eliminate the negatives.
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In-Sync Brand Workshop (Get your brand In-Sync):
Learn to demonstrate your brand’s passion, purpose and intent through its intrinsic behaviors.
- Using proprietary interactive games and exercises, our 2-Day In-Sync Branding Workshop is designed to help key stakeholders gain consensus on the ideal customer experience of your brand. Following a presentation of the 7 In-Sync branding principles, we’ll delve into:
- Authenticity Mining/”Storycharting”
- Congruence Evaluation/Visual Messaging Check
- Building out the Touchpoints: Senses, Behaviors and Rituals
- We’ll conclude by building out the ideal Customer Journey and articulate priority action steps for the brand
In-Sync Brand Strategy Blueprint (Creating the foundation for an In-Sync brand)
This is today’s next generation brand strategy. Think of it as creating a new behavioral template for your brand which uses your innate authenticity to fuel an intuitively appealing, intuitively in-sync brand experience.
- Brand Authenticity (think “positioning”, but more brain-friendly)
- Brand Stories (the way our brain loves processing information)
- Congruence (eliminate out-of-sync messages or actions)
- Visual Messaging (we experience the world first through our eyes))
- Multi-Sensory Engagement (the senses quickly bypass reason to create an emotional connection)
- Brand Behaviors (products, services, rituals and touchpoints enhance consumer involvement and engagement)
- Repetition (familiarity breeds credibility, we’ll suggest appropriate media tactics and strategies)
In-Sync Brand Execution (Extending the in-sync brand experience with core branding services)
- Naming
- Identity
- Packaging
- In-Store Design
- Internal Branding Programs
- New Products/Services/Alliances
