Get more from your marketing spend

Driven by our passion for making marketing budgets work more efficiently than ever before, we combine 25 years top-shelf marketing experience, with the latest learning from neuro and behavioral science to craft and deliver the most intuitively satisfying customer experiences possible.

The New Marketing Frontier: Going Beyond the Rational Brief

In the past, marketing has been pointed primarily at our rational minds.  Unique Selling Points (USP’s) and Single-Minded Propositions have been the main focus of our selling briefs.

But as we learn more about the brain and how it works, we find that 90% of our day-to-day decision making actually takes place in the subconscious mind.  In other words, we make decisions in the pre-conscious part of our brains, then we rationalize these decisions later, in the conscious 10% of our brains!

This means that consumers’ subconscious associations (the memories, impressions, experiences, stories, facts, here-say, etc.) ultimately determine which brand will be chosen over another. To consumers, it feels like they’re “going with their gut” – but “gut instinct” is actually just the process of following the advice of the subconscious mind.

A “Whole Brain” Approach to Branding

The implication for marketers is clear. Brands must become expert at speaking to the whole brain, not just the rationally-oriented 10%. Today’s brand strategies must evolve from a strictly cognitive approach that identifies the most salient selling point, to a more holistic approach that reinforces the brand’s message intuitively  (including now the subconscious 90%).

Introducing the In-Sync Brand Strategy Blueprint

The In-Sync Brand Strategy Blueprint represents the cutting edge of brand strategy. It teaches brands how to communicate in sync with the natural operating system of the whole brain (the conscious 10%, as well as the subconscious 90%). It shows brands how to reinforce their promise behaviorally and experientially. The result is a brand that consumers will find both rationally and intuitively appealing.

Get Better Marketing Results, Get Your Brand In-Sync

With the In-Sync Brand Strategy Blueprint in place, you’ll have laid the foundation to succeed with the whole brain of your consumers. And importantly, any brand stakeholder or supplier will now be able to execute in-sync behaviors, actions and expressions (from product development to marketing, to internal training and recruiting practices) which leads to what we like to call “Brand Synchronicity”. Passionately loyal customers and skyrocketing sales are sure to follow. (See Apple, Whole Foods, Trader Joe’s, Google, Virgin for a glimpse of Brand Synchronicity in action.)

If you’d like to learn more about tapping your authenticity, the importance of storytelling, congruence, visual messaging, engaging the senses, in sync behaviors and repetition – or simply building a brand strategy that works the way the brain works – please contact our New York City brand consultants at Brand Synchronicity. Your customers will intuitively love you for it. Contact Megan at megan@brandsynchronicity.com.